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Love the concept of viralizing our own jargon. Every time I talk to a parent or relative I seem to hear some newly-entrained piece of nonsense that they've never used before in their lives, like "denier" or "misinformation" or "horse dewormer". And they use the terms reflexively, without so much as a synapse firing. To me, this has been horrifying, direct evidence of mass hypnosis.

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I highly recommend Joost MeerlooтАЩs тАЬRape of the MindтАЭ if you havenтАЩt yet read it. This is a common practice of menticide. I quote it pretty extensively in this piece:

тАв тАЬLetter to the Menticided: A 12-Step Recovery ProgramтАЭ (https://margaretannaalice.substack.com/p/letter-to-the-menticided-a-12-step)

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Excellent book! Always recommended by Michael Yon as well!

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